The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
Search results for Oxo
Search filters:
By Industry Sector
-
Consumer Goods
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (2)
- campaignlive.co.uk (1)
- Marketing (4)
- marketingmagazine.co.uk (3)
By Channel
- Ad campaign (1)
- Marketing (9)
- Research & Data (2)
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...
Premier Foods to offload Brookes Avana
18 Jul 2011 | by John Reynolds
Premier Foods, the maker of Branston pickle, Oxo, and Hovis, is trying to sell off its loss
The Marketing Society Forum: Is it wise to resume a well-received brand campaign after a long pause?
02 Mar 2011 | by Staff
been mixed. When the OXO family returned to our screens a few years ago, it felt even less relevant ...
Premier Foods declares war on own-label goods
23 Feb 2010 | by Joe Thomas
The company is aiming to capitalise on the "cooking from scratch" trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood's in recipes. The Great Little Ideas strategy, created with ad agency MCBD, will be backed by a TV campaign that breaks in April. The ads will feature 16 Premier ...
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
of private-label jams in the UK. Next up on the Premier chopping block could be OXO, sales of which have declined significantly. The addition of market leader Bisto, which has six times the sales of OXO ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
Blow for Gordon Ramsay as he loses top spot to Wareing
28 Aug 2008 | by Nikki Sandison
was named best for romance ahead of Andrew Edmunds, Bleeding Heart and Chez Bruce. The Oxo Tower failed ... 3. Bleeding Heart 4. Chez Bruce 5. Clos Maggiore Most Overpriced 1. Oxo Tower 2. Cipriani 3. Gordon Ramsay 4. Gordon Ramsay at Claridges 5. The River Cafe Most Disappointing Cooking 1. Oxo ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
that are as likely to be in the mould of Angelina Jolie or Madonna as the more traditional OXO mum. There is also a ...
Orphan brands: Cash from cast-offs
23 Aug 2006 | by Bill Britt
including Oxo, Batchelors and Fray Bentos. The firm, a collector of long-standing British brands ... at 3.1%. PREMIER FOODS Orphan brands acquired: Oxo, Batchelors, Homepride, Fray Bentos (£240m ...
Additional Information
Campaign Jobs
- Senior Planner/ Buyer - high-end luxury client! Ultimate Asset £25000.00 - £30000.00 per annum + GREAT bonus + bens, London
- SEO Strategist Ultimate Asset £35000.00 - £40000.00 per annum + Grea benefits, London
- Insight Executive/Manager Elizabeth Norman International £40000 per annum, West London
- Marketing Executive - leading performance consultancy - up to £35K depending on experience f1 Recruitment Up to 35K depending on experience, West London
- SAS Senior Analyst- Direct Marketing Agency Harnham Search and Selection £45000 - £55000 per annum + Package, London
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
