New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...
Search results for Oxo
Search filters:
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (15)
- Campaign (51)
- campaignlive.co.uk (7)
- Campaign Work (1)
- Marketing (42)
- marketingmagazine.co.uk (23)
- mediaweek.co.uk (1)
By Channel
- Ad campaign (8)
- Agency (2)
- Digital marketing (10)
- Direct Marketing (1)
- Marketing (134)
- More...
- Media (9)
- New Business (2)
- Public Relations (2)
- Research & Data (4)
- Less...
By Industry Sector
- Alcohol (1)
- Confectionery (2)
- Grocery Food (118)
- Soft Drinks (25)
By Media
- Video (2)
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
, Oxo and Batchelors. Premier Foods has been forced to shrink the size of its business by selling off ... , Batchelors and Oxo brands. Sales of its eight 'power brands' was up 3.7%, from 207m to 215m, between ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...
Oxo 'video call' by Dare
19 Mar 2012
Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family....Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...
Premier Foods confirms 19% reduction in marketing spend in 2011
19 Mar 2012 | by John Reynolds
, Sharwood's, Loyd Grossman, Bisto, Oxo and Batchelors. Last week it consolidated its creative agency ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
. Other questionable attempts include OXO's drive to encourage people to upload home-made versions ...
Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m
30 Jan 2012 | by Sara Kimberley
The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV advertising. The investment is part of the company's commitment to being the "best in British Food ...
Premier Foods vows to double spend behind 'power brands'
17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
Additional Information
Campaign Jobs
- Senior Planner/ Buyer - high-end luxury client! Ultimate Asset £25000.00 - £30000.00 per annum + GREAT bonus + bens, London
- SEO Strategist Ultimate Asset £35000.00 - £40000.00 per annum + Grea benefits, London
- Insight Executive/Manager Elizabeth Norman International £40000 per annum, West London
- Marketing Executive - leading performance consultancy - up to £35K depending on experience f1 Recruitment Up to 35K depending on experience, West London
- SAS Senior Analyst- Direct Marketing Agency Harnham Search and Selection £45000 - £55000 per annum + Package, London
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
