PPA launches Advertising Awards in association with Media Week
25 Apr 2012 | by Georgina Brazier
. The awards will be unveiled in a ceremony at OXO2 in the Oxo Tower on Thursday 11 October at OXO2 ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
Ambrosia to sponsor Ant and Dec's ITV show
26 Jan 2011 | by Sarah Shearman
range of brands, including Ambrosia, Oxo and Sharwood's. Last week, the food company backed ...
Irritating ads 2010: Memorable for the wrong reason
11 Jan 2011 | by Nicola Clark
in his response. 'He is completely part of the brand now - like the Smash Martians, the OXO Mum or Honey ...
Advertising to the YouTube generation
25 Nov 2009 | by David Benady
; mso-bidi-language:#0400;} T-Mobile, OXO and Magners have added an online dimen sion ... 23m hits on its branded YouTube page. Meanwhile, the most popular of the finalists in The OXO Factor ... , marketing manager for OXO, believes The OXO Factor' campaign signals a fundamental shift in marketing ...
DIY advertising threatens the health of ad agencies
11 Sep 2009 | by Jennifer Whitehead
. Oxo took a slightly different approach by coming up with a script, but asking the public to shoot ...
Insiders' Guide: 7Squared commercial team
02 Sep 2009 | by Staff
of our office, next door to the Oxo Tower on the South Bank. Advice to graduates? Demonstrate your ...
Fun and innovative product branding can pay dividends
16 Jun 2009 | by Sue Unerman
According to Kelvin MacKenzie writing in The Sun, Oxo has produced a special edition, black
Blighty launch to feature best of British brands
16 Feb 2009 | by Tristan O'Carroll
, Mr Kipling, Oxo, Lloyd Grossman, Branston Pickle and Quorn. The theming of the breaks was co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
