The seven sins of content marketing
22 Feb 2012 | by David Benady
. Other questionable attempts include OXO's drive to encourage people to upload home-made versions ...
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Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
. It is the 209 th most desirable brand in the UK - below Oxo at 179, Anadin at 187 and KFC at 199. So ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
jostled to show consumers they were 'one of us'. From T-Mobile's much-imitated flash mob campaign to OXO's more homespun 'OXO Factor' ads, brands sought to position themselves firmly on the side of the consumer ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
Shifter (also shown, Bike race) Client: Brooke Bond Oxo Agency: Davidson Pearce Berry Spottiswoode ...
PRIVATE VIEW
17 Sep 1999 | by ROBERT CAMPBELL
-loving public instead. Is this the end of the Oxo family as we know it? I fear so. OK, so it hasn ... campaign like this. Let s hope the next Oxo campaign we see is as famous as the last one ... den Bergh Foods Project: Oxo Client: Duncan Moir, marketing manager Brief: The most emotive ...
MARKETING FOCUS: Baby-boomers: a generation vexed - They’re wealthy, they’re powerful but baby-boomers are tough to target and even tougher to persuade. Jane Bainbridge identifies the difficulties and the tactics that have overcome them
07 May 1998 | by JANE BAINBRIDGE
would automatically be associated with them. Clarks, Gillette, Chanel, Oxo and Kodak are all ...
When Directors become brand stewards - Some star commercials directors are synonymous with the ad campaigns they have helped create and nurture. Jim Davies investigates how they co-operate with agency creatives and maintain a fresh approach
08 Aug 1997 | by JIM DAVIES
does long-running soap operas, Coutts, who also directed the Oxo family saga, says. Fine - so ...
THIS WEEK: Unilever acts to ease consumer fears over beef
28 Mar 1996
Birds Eye Wall s is halting all beefburger production as a temporary measure to prevent stock build-up in the light of the BSE scare. Sister Unilever company Van den Bergh Foods is considering stopping the use of British beef extract in its Oxo brand. Birds Eye announced: We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
