Reality check - March 2012
26 Apr 2012 | by Campaign staff
's Gold 124 5 Oxo 0.77 boudoir' cucumber sandwiches ...
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New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...
Private View: Nils Leonard and Hamish Pringle
12 Apr 2012
With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA...., Oxo , rather than the agency forced to attempt to advertise this. Decent casting may sell a few tubes ... ? Not sure they're funny enough. Oxo uses the marketing strategy of innovation in packaging, which works ... and updated by using Skype for the dialogue. It builds on its "Oxo family" heritage by using a dad, not mum ...
Oxo 'video call' by Dare
19 Mar 2012
Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family....Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...
Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m
30 Jan 2012 | by Sara Kimberley
The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV advertising. The investment is part of the company's commitment to being the "best in British Food ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
CST The Gate appoints Russell Wailes as creative director
17 Jun 2011 | by Sara Kimberley
, Oxo, Gartmore and Kit Kat. Wailes said: "CST The Gate is in a really exciting position right now ...
Irritating ads 2010: Memorable for the wrong reason
11 Jan 2011 | by Nicola Clark
in his response. 'He is completely part of the brand now - like the Smash Martians, the OXO Mum or Honey ...
My Media Week: Steve Hatch, MEC
22 Sep 2010 | by Harriet Dennys
to the challenge - so proud, in fact, that I take the presenting team for a few congratulatory drinks at The Oxo ...
Allen Thomas remembered
01 Jul 2010 | by Campaign staff
Kat, Black Magic, Bacardi, Cockburns, BT, British Rail, Winston Cigarettes, the Oxo family and Persil ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
