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Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...

Reality check - March 2012

26 Apr 2012 | by Campaign staff

's Gold 124 5 Oxo 0.77 boudoir' cucumber sandwiches ...

PPA launches Advertising Awards in association with Media Week

25 Apr 2012 | by Georgina Brazier

. The awards will be unveiled in a ceremony at OXO2 in the Oxo Tower on Thursday 11 October at OXO2 ...

Premier Foods hails performance of Fuelling Britain campaign

25 Apr 2012 | by John Reynolds

, Oxo and Batchelors. Premier Foods has been forced to shrink the size of its business by selling off ... , Batchelors and Oxo brands. Sales of its eight 'power brands' was up 3.7%, from 207m to 215m, between ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...

Private View: Nils Leonard and Hamish Pringle

12 Apr 2012

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA...., Oxo , rather than the agency forced to attempt to advertise this. Decent casting may sell a few tubes ... ? Not sure they're funny enough. Oxo uses the marketing strategy of innovation in packaging, which works ... and updated by using Skype for the dialogue. It builds on its "Oxo family" heritage by using a dad, not mum ...

Oxo 'video call' by Dare

19 Mar 2012

Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family....Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...

Premier Foods confirms 19% reduction in marketing spend in 2011

19 Mar 2012 | by John Reynolds

, Sharwood's, Loyd Grossman, Bisto, Oxo and Batchelors. Last week it consolidated its creative agency ...

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