The week in marketing
04 Feb 2009
for the week ending 2 February 2009 1. NBC refuses to air sexy PETA ad during Super Bowl 2. Peperami set ...
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The week in marketing
10 Nov 2009
International. - PETA foie gras ads People for the Ethical Treatment of Animals (PETA) has launched an ad ...
Buscombe exits AA for press complaints role
18 Nov 2008 | by Lucy Barrett
LONDON - Peta Buscombe, chief executive of the Advertising Association (AA), is leaving to become
Editor's comment: AA's work is worth paying for
18 Nov 2008
Peta Buscombe's decision to leave the Advertising Association (AA) to become chairman of the Press
Peta Buscombe to leave Advertising Association
17 Nov 2008 | by Staff
LONDON - Baroness Buscombe, chief executive of the Advertising Association, is to become chairman of the Press Complaints Commission.
Marketers face threat of more regulation
29 Jul 2008 | by Jane Simms
use that insight and research to inform conversations with them,' says Pringle. Baroness Peta ...
Broadcasters to back ad body drive with health programmes
29 Jul 2008 | by Jeremy Lee
editorial backing. Baroness Peta Buscombe, AA chief executive, said: 'We want to encourage the media ...
UK's largest brands team with Government for £200m anti-obesity drive
23 Jul 2008 | by Gemma Charles
campaign. Baroness Peta Buscombe, Chief Executive of the Advertising Association, said: Business is part ...
Multi-buy deals come under fire
01 Jul 2008 | by Gemma Charles
Association chief executive Baroness Peta Buscombe, said: 'One of the difficulties is making MPs aware of how ...
Conference Preview: A parent-and-child balancing act
20 May 2008
Foundation; Joy Barber, manager of communications development, NSPCC; Baroness Peta Buscombe, chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
