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Burdon beefs up Advertising Association management

Burdon, who will report to the industry body s chief executive, Baroness Peta Buscombe, takes on the newly created role as the association attempts to look after its member interests better. He will work across the association, with part of his remit to focus on direct marketing issues. Burdon previously ...

Howell takes key role at Advertising Association

of Practitioners in Advertising for 2000/2001. Baroness Peta Buscombe, the Advertising Association s chief ...

Promoting the power of advertising

Baroness Peta Buscombe talks to Steve Barrett about her first 12 months as chief executive...Tony Benn's son Hilary played an unlikely but pivotal part in Baroness Peta Buscombe's decision to accept the role of chief executive of the Advertising Association. She was in two minds about taking the job when she heard the minister for international development on Radio 4's Any Questions? suggesting ...

Buscombe moves advertising sector onto front foot

The industry, including Isba, the IPA and the media owner trade bodies, rounded up its chariots behind the Advertising Association - led since January last year by chief executive Baroness Peta Buscombe - and is finally starting to take on the opposing lobbying forces at their own game. It proves ...

Uncertainty as gambling D-Day nears

piece. Baroness Peta Buscombe, its chief executive, says: It has been decided that advertising ...

Media Bitch 20th March

Peta Buscombe to leap to the top of the MP3 download charts. MEDIA MOB HAVE TO DO A STRETCH ...

 

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