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Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

when animal rights organisation PETA released a shocking video of animal cruelty filmed at a US plant ...

FRONT PAGE: KFC bid to clean up image after high-profile attacks

19 Jun 2008 | by Clare O'Connor

Peta, which claims the restaurant chain is responsible for live scalding, painful debeaking, crippled chickens'. Worryingly for KFC, Peta has already secured high-profile celebrity backing for its anti ... . Freud Communications will continue to handle KFC's crisis comms. Peta this week escaped a ban on its ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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