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The joy of sex marketing

the packaging through to the campaign. - How is marketing within this category changing? Things change ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through high-quality word of mouth, strong PR and alluring packaging without investing in TV. Innocent ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...

MediaVest retains £4m Tetley media

against our brief, delivering an all-round package that was a notch above the others." ...

RB takes to Facebook to sell Cillit Bang extension

and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...

Oasis to sponsor ITV2's Celebrity Juice

The sponsorship starts tomorrow (9 February) when the show, which stars comedian Keith Lemon alongside presenters Holly Willoughby and Fearne Cotton, will return for its seventh series. The deal will be supported by digital activity on Facebook. The sponsorship package, negotiated by ITV Commercial ...

Adoption UK turns to Cavendish Communications to build political profile

hand in hand with good support packages to ensure the long-term success of adoptive placements ...

London Evening Standard to e-auction ad slots and up distribution by 150,000

premium advertising packages in the paper. Commercial executives at the Standard are now in discussions ... by auctioning off a number of commercial packages, such as cover wraps, front and back page strip, page two ... sponsors such as McDonalds, Coca-Cola and Cadbury will get first chance to buy the packages. The likelihood ...

Virgin Media and BT handed advantage in broadband marketing battle

on packages with speeds of 10Mb or less, do so even though they would be able to get a higher speed at little or no extra cost if they switched packages, according to Ofcom. The increasing average speed is primarily a result of customers opting for higher speed packages, with more than 58% of residential ...

Do consumers really care about eco-packaging?

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a...of the formats brands are using to create sustainable packaging. Might it be argued, however, that this rush ... ? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...

Arts: Exhibition proves to be a masterpiece

, diced and packaged content for a range of media channels. They leveraged every opportunity, from ...

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