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Packaging that can enrich food with nutrients or cook the product is only a few years away, writes...for packaging that meets changing cultural desires for how we buy and experience food. And while the prospect of edible packaging or labels that monitor pack contents and communicate with your fridge may seem far ... at the Packaging Innovation Show (see box, page 28), where the 2020 Vision Design Challenge will showcase creative ...
Effective packaging is now a vital weapon in the fierce battle to attract attention, writes Andy...Effective packaging is now a vital weapon in the fierce battle to attract attention, writes Andy ... . Yet people still react intuitively, naively even, to packaging - the hidden persuader that quietly ... and home baking, which tend to be low interest, habitual purchase categories. As a result, packaging ...
By 2020, smart technology and green issues will dominate product packaging, writes Pamela Buxton....Edible, communicative and diagnostic packaging - it all sounds more fiction than fact. Not so, predict the industry's leading designers, who have been devising their visions for packaging in 2020 as part of the Packaging Innovation Show 2005 at Birmingham's NEC later this month. According ...
Limited-edition packaging is on the rise as marketers look beyond brand extensions to engage...packaging. Toblerone, meanwhile, has introduced a variant for special occasions that dispenses ... interest. 'With the fragmenting of mainstream media, packaging is becoming more of a primary medium,' says Simon Gore, general manager of Vibrandt, which has created limited-edition packaging for dairy brand ...
Packaging Awards for its Ten Degrees design for Eden Valley Water....Design consultancy Coley Porter Bell has won Best of Show award in the International Brand Packaging Awards for its Ten Degrees design for Eden Valley Water. ...
Marketers and designers face a tough challenge: to balance the need for 'green' packaging...and, specifically, on product packaging. UK households throw away almost 6m tonnes of packaging ... use of sustainable resources. Packaging provides direct communication between producer and consumer: it is through packaging initiatives and on-pack graphics that brands look to demonstrate their sustainability ...
Everyone recognises the Coca-Cola bottle – but packaging does more than simply act as abrand...In today's retail environment, packaging is truly a brand's front-line marketing tool. In addition to its traditional functions, such as protection and extending the contents' shelf life, packaging ... to European statistics relating to the sale of consumer packaged goods, in the past 20 years shoppers have ...
on packaging across its portfolio of food brands as part of a wider cost-cutting drive....Unilever's packaging and identify where cost savings could be made across its food range. The system has already been used to reduce printed packaging costs for Unilever's spreads and cooking products. It claims ... the business and remove costs where possible, particularly in printed packaging.' Unilever is performing ...
Jeyes has overhauled the packaging of its toiletcare brand Bloo. The redesign, by agency Made You
Strongbow, the Scottish & Newcastle-owned cider brand, has refreshed its packaging to give...packaging. LSN, an employee training company, is rolling out a fresh brand identity. The firm hired ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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