Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
, including plans to experiment with packaging its ad solutions differently. He also warns about the high ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...+, Sky Sports and ESPN package combinations available. It also said a minimum contract would be required ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
is focused around three specific areas quality, healthier options and improved packaging. The revamped ...
Cancer Research UK 'plain packaging' by AMV BBDO
27 Apr 2012
that identifies young people and women as target groups for tobacco packaging.
Cancer Research UK campaign supports removal of tobacco brands
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
packaging on children, calling for all branding to be removed from packs....branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ... packaging. It follows the announcement this month from health secretary Andrew Lansley ... consultation to discuss the effects of bringing in plain packaging regulations and whether it would drive down ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
the durability of the product. Genius. CATEGORY: Packaging Design Title: Love Client: Diageo Johnnie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
