Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
what it could do for the package holiday market." ...
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Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
as ever; media is still only a small part of their day job. Agencies now have to package and sell ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
the agenda remains to be seen. How much will they continue to value curated broadcast highlights packages ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... , if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
, including plans to experiment with packaging its ad solutions differently. He also warns about the high ...
Sands and Standard eye glory in Olympics year
17 May 2012
's commercial department include an innovative "e-auction" that contained a number of Olympics packages. However ...
Former Channel 4 sales chief paid more than £500,000 in 2011
14 May 2012 | by Daniel Farey-Jones
This put Barnes close to earning as much he had in 2010, when he benefitted from a total package worth 606,000. That included a salary of 400,000 and a payout 97,000 from a long-term incentive scheme, which is no longer available to any executive. Barnes, who resigned as commercial director ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
house. He said: "Trading is changing. We all know the way the deals are being packaged is changing ... to be looking at is whether video-on-demand and sponsorship deals with rival broadcasters that include packages ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
