King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
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Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
deliveries? Like wine. It s heavy, expensive and comes in breakable packaging. It seems the assumption ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
strong and clear brand across all touch points, from advertising creative to packaging. Follow ...
EDF agrees £3.5m customer payback for breaking sales rules
09 Mar 2012 | by Matthew Chapman
that has been paid to customers. Of the 4.5m package, 1m will be donated to support the Energy Best ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
this, but Mass Effect fans can track the packages on a website and use GPS to pick up a free copy ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...
We'll Call You - Virgin Media
11 Jan 2012
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
competition winners. And even better, the packaging is temporarily losing the Vegemite name and being ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to develop to the packaging of products, and even hiring the chefs to work at Apple's gleaming headquarters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
