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AMV BBDO has launched a TV spot for Cancer Research promoting a new report from the charity that identifies young people and women as target groups for tobacco packaging.
Boutique healthcare specialists Ramarketing has been charged with gaining international recognition for family-owned pharmaceutical business Edwards Analytical.
Stella Artois is launching limited edition primary and secondary festive packaging and updating its marketing to tap into its heritage as a lager crafted originally for Christmas.
Kellogg's is to add vitamin D to its range of children's breakfast cereals including Coco Pops and Rice Krispies and is likely to revamp its packaging, in an effort to combat the rising number of children suffering rickets.
Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul and to promote the launch of three new products.
Coca-Cola is upping its environmental credentials and reducing its contribution to landfill by rolling out partially-recycled bottles across its portfolio.
Brands are aiming to bolster consumer interest in 'going green' by focusing on packaging innovations that bring clear benefits to shoppers, says Mary Cowlett.
Vimto, the soft drink brand, is launching a new bottle with a sportscap in a bid to target teenagers "on-the-go".
Tobacco manufacturers have received support from a brand-focused lobby group after health secretary Andrew Lansley touted the idea of removing all branding from cigarette packets.
Kellogg is in disagreement with Sainsbury's over its decision to replace cereal boxes with more environmentally-friendly bags, arguing it will result in "more food waste".
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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