Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
-spec, high-end product fell down purely because their packaging was not sexy enough - something ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
the agenda remains to be seen. How much will they continue to value curated broadcast highlights packages ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
of the package, although proximity to the action really helps. Let s look forward to seeing some innovative ...
Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
a page from consumer packaged goods companies . Consumer brands have been integrated into the human ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ... products. Over half (55%) are impressed by the attractiveness of packaging. Our data indicates ... that consumer perceptions towards store brand quality, innovativeness, uniqueness and packaging have improved ...
Think BR: How to make inventory value soar - make premium your priority
03 May 2012 | by Denise Colella
that opportunities are lost for publishers to build direct relationships and develop bespoke packages for advertisers ...
Think BR: Olympic turnaround - Connecting with customers
18 Apr 2012 | by Michael Payne
way that creates the impression that there s more than just the liquid in the package, something ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
deliveries? Like wine. It s heavy, expensive and comes in breakable packaging. It seems the assumption ...
Think BR: Where is retailer-manufacturer collaboration going wrong?
20 Mar 2012 | by Susan Malcolm
the actual retail environment. Knowing where the product will compete, how the package will stand out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
