Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
as ever; media is still only a small part of their day job. Agencies now have to package and sell ...
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Why does adland need a new creative agency?
31 May 2012
to have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO ...
WPP rejects criticism over Sorrell's £13m pay package
30 May 2012 | by Daniel Farey-Jones
recommending they do so, highlighting a "substantial enhancement" of Sorrell s pay package among other factors ... is not reflecting reality," he told Campaign. Omnicom increased the total package for its chief executive John ...
Sands and Standard eye glory in Olympics year
17 May 2012
's commercial department include an innovative "e-auction" that contained a number of Olympics packages. However ...
The man who would be king
17 May 2012
: Algeria Lives: Paris Family: Married, with two daughters and one son Remuneration package: EUR2 ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
Vizeum expands Australia presence with Melbourne office
11 May 2012 | by Campaign Asia
The office, which operates under the Aegis Media umbrella, launches with 30 staff and a client base that includes premium automotive, packaged consumer goods and entertainment brands. Across Australia, Vizeum now has around US$101m ( 62m) in billings, around 35 clients and a headcount of more ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
a particular genre of films, or a food brand packaging up great culinary content. - Create ...
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services ...
Innovation at the speed of thought
10 May 2012
to be required to dazzle and distract the customer away from the boring content in the pretty packaging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
