Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nurofen and Gaviscon Advance as having achieved innovation within its packaging, creating double concentration products, which have reduced emissions by using less packaging and transport for each dose. Air ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows ... packaging features "bold" colours and images to clearly differentiate the various cuisines, including ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
, premium cider helped by stylish, quirky packaging and advertising. Frosty Jack s . Aston ...
Jagermeister
22 May 2012
demonstrates that popularity need not depend on either stature or beauty. Its packaging is a car ... it is certainly something of an iconoclast, but its butch name and packaging bestow on it a character the logic ... , recognise that the initially unappealing package was imbued with charisma by the innovative marketing ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
believe this will be a long-term and successful partnership." Kuoni offers luxury holiday packages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
