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The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

package costs 171 a year, while the premium package costs 260. Other apps include an e-book version ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

for subscriptions to magazines as part of it if they came in an overall package that included everything so I knew ...

Contact Centre Leagues 2010

05 May 2010 | by Melanie May

marketers are looking to reduce or control costs with a total customer contact-package that includes more ...

J2O

05 May 2010 | by Joe Thomas

. Recently, J2O has made attempts to improve formulations, packaging and advertising. However, as the on ...

Avoiding a red card

27 Apr 2010 | by Joe Thomas

with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...

Profile: In the name of the family

27 Apr 2010 | by John Reynolds

, identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ...

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

Marketers and designers face a tough challenge: to balance the need for 'green' packaging...and, specifically, on product packaging. UK households throw away almost 6m tonnes of packaging ... use of sustainable resources. Packaging provides direct communication between producer and consumer: it is through packaging initiatives and on-pack graphics that brands look to demonstrate their sustainability ...

Design Report: Strive for hero status

21 Apr 2010 | by Richard Abbott

Every so often, a product revolutionises its category through innovative packaging. Marketers...When US chemist and packaging expert Fred Baur died two years ago, some of his ashes were buried ... of production and packaging rather than investing in insight and innovation that offers an experiential benefit ... standing out on the supermarket shelves with eye-catching packaging that achieves a short-term sales spike ...

Brand Health Check: Goodfella's

21 Apr 2010 | by Jeremy Lee

it will relaunch the brand with fresh packaging and a TV ad campaign in an attempt to 'better engage with consumers ...

Best supporting role

14 Apr 2010 | by Noelle McElhatton

of the package from movie companies. We also took team members to the Hollywood premiere. We have 8m active ... can make informed decisions, but it's not a total science. Looking at the package of this movie ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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