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Sector Analysis: Mobile

what it could do for the package holiday market." ...

Scout Media hires former Radio Times ad director

Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...

BBC retains Premier League highlights package

League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... , if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial ...

Media360: The Week's commercial leader talks about adapting to the iPad

, including plans to experiment with packaging its ad solutions differently. He also warns about the high ...

Former Channel 4 sales chief paid more than £500,000 in 2011

This put Barnes close to earning as much he had in 2010, when he benefitted from a total package worth 606,000. That included a salary of 400,000 and a payout 97,000 from a long-term incentive scheme, which is no longer available to any executive. Barnes, who resigned as commercial director ...

Allan blames agencies' 'negative viewpoint' for C4 ad fall

house. He said: "Trading is changing. We all know the way the deals are being packaged is changing ... to be looking at is whether video-on-demand and sponsorship deals with rival broadcasters that include packages ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...

Trinity Mirror hit by double-digit fall in ad revenues

. Bailey last week announced her departure following investor anger over her 1.7m pay package. Follow ...

Premier League tenders for new broadcast rights

the current deal. This will consist of seven packages, five packages of 26 matches and two packages of 12 matches. No single buyer will be allowed to buy more than five packages, or 116 matches, to allow for competition. There will also be what the Premier League describes as "near-live" long-form packages, each ...

Future launches digital cycling title

Cycling News HD is published exclusively for tablet devices and will feature a weekly package of road racing news and a round-up of the week's leading races. It will also include analysis and comment from cycling experts, photography of key events and riders. Future already has a significant ...

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Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.