ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
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Hit or Miss? Aviva shareholders vote against executive pay proposals
11 May 2012
Fifty-four per cent of Aviva shareholders voted against the company's pay and bonus packages amid anger over Aviva's falling share price. Group chief executive Andrew Moss left the firm with immediate effect on Monday as a result of the shareholder action. HOW I SEE IT - Nick Murray-Leslie, CEO ...
Trinity Mirror hit by double-digit fall in ad revenues
10 May 2012 | by John Reynolds
. Bailey last week announced her departure following investor anger over her 1.7m pay package. Follow ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
a particular genre of films, or a food brand packaging up great culinary content. - Create ...
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services ...
Innovation at the speed of thought
10 May 2012
to be required to dazzle and distract the customer away from the boring content in the pretty packaging ...
A better deal for young adland is worth advertising
10 May 2012
on are not directly "package-related". How can retention be improved? PG: My starting point would be to learn ... tangible way to access packages of support, training and benefits. The fact that the uptake has been so ...
Katherine Levy: While shareholders rise up, remember those who deliver
10 May 2012 | by Katherine Levy
package for 2011 was appropriate, while the company reported a 40 per cent fall in pre-tax profits ...
The history of advertising in quite a few objects: 31 The Smash Martians
10 May 2012
ads to challenge the notion that packaged goods promotion had to be dreary and that only big agencies ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
