European Commission's full statement about the News Corp/BSkyB deal
21 Dec 2010 | by Arif Durrani
content from News Corp's competitors to have the most attractive retail packages. As the proposed ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
Nurse, HR and Packaging News, but the new chairman remains resolute: "We ve had our challenges ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
of engagement with consumers, they would be packaged with much greater significance and dignified by a much ...
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...
Doing the business
23 Jun 2010 | by Suzy Bashford
people. Iris packaged 500 plastic dinosaurs and sent them out to key clients and prospects. 'Every day ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
. This followed the removal of artificial colours and flavours, a reduction in packaging and a commitment to using ...
PPA Conference 2010: Future chief says magazines will become 'collectable artefacts'
29 Apr 2010 | by Arif Durrani
" in the packaging, but warned there was no hiding place any more. Print products were tipped to evolve into a ...
Budget 2010: Chancellor favours small businesses
24 Mar 2010 | by Daniel Farey-Jones
the computer games industry, in a package that was targeted more at the manufacturing sector. Business rates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
