Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nurofen and Gaviscon Advance as having achieved innovation within its packaging, creating double concentration products, which have reduced emissions by using less packaging and transport for each dose. Air ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach ... . The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product ... variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
) "We feel plain packaging risks taking a myopic view of branding where it is seen as an unproven link ... market. "If all packaging looks the same it is then very easy for the counterfeiter because he only has to replicate it a few packaging designs rather than the many he has to do a the moment and it is very difficult ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
plain packaging could drive down the appeal of tobacco, with Lansley backing up the move by citing ... . Any attempt to remove branding from cigarette packaging is likely to be met with fierce resistance ... packaging mandatory for cigarettes. Follow Matthew Chapman at @mattchapmanUK ...
Nivea Sun sponsors hit Disney Junior show
05 Apr 2012 | by Nick Batten
and managed the initiative on behalf of Nivea Sun and negotiated the package with Disneymedia+, the ad sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
