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MEDIA BRIEFS: Sainsbury's Magazine launches newsletter

launched Subscriber Exclusive, a quarterly newsletter. Designed as a loyalty package, it will offer food

Dairy Crest brief goes to Citigate Dewe Rogerson

of reducing packaging costs and producing less waste. ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

that would move the press conference coverage up the agenda and provide a relevant interview package ... , World Television covered the press conference, re-packaged the event into the existing VNR ...

MEDIA BRIEFS: Genre change for WR’s The Grocer

of the basic Sky digital package. The programme, which begins on 6 September, will feature news, personalities...The weekly news magazine for the grocery retail trade, The Grocer, is moving into television with the production of a weekly 30 minute news programme transmitting at 7 am each Wednesday morning as part of the basic Sky digital package. The programme, which begins on 6 September, will feature news ...

Logistics force Jungle.com to close press office

-house PRO based in Coleshill. The London PROs were offered a relocation package but declined, Singleton ...

PROFILE: Cheri Lofland, Marks and Spencer - On a quest to put the spark back in Marks. Cheri Lofland has a clear idea of how to restore M&S to its former glory

a redundancy package from household products manufacturer Reckitt and Colman (R I d had quite a ...

FOCUS CONSUMER PR: Organic growth - Food safety scares have triggered huge demand for organic produce. And the top food retailers are having to ensure that they stay in tune with what customers want Mary Cowlett reports.

of package-free produce. But the biggest consumer barrier for organic food remains price. According ...

MEDIA: Nationals look to high street links to regain lost readers

into their autumn packages. The broadsheets traditionally opt for a juicy exclusive book serialisation to woo...National newspapers, in common with television channels, funnel great energy and resources into their autumn packages. The broadsheets traditionally opt for a juicy exclusive book serialisation to woo summer deserters: the Telegraph has taken the middle-aged route with Michael Holroyd s autobiography ...

Diary: Bell Pottinger gets in a lather over blade legal war

-Flex packaging claims its blade is compatible with Gillette Sensor and Sensor Excel handles, allowing ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

the England three lions logo on own-label packaging, and the right to call itself the Official England...In January this year, Sainsbury s signed an exclusive deal with the Football Association to tie in with last month s World Cup. For an undisclosed fee, the retailer bought a special license to use the England three lions logo on own-label packaging, and the right to call itself the Official England ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.