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Campaign: Software group puts piracy on the agenda - B2C Comms

The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates one in three software packages used by UK businesses is illegal, resulting in losses to the industry of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ...

MEDIA BRIEFS: Future Publishing to launch bi-monthly web guides

Web Guides. Each guide will focus on a different web-building software package. The guides

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

MD of brand valuation Jan Lindemann. With its distinctive red and white flip-top packaging ...

ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

that have dogged previous Microsoft packages. They have a job on their hands. ...

Software may cut 'menial' PR work

Fledgling marketing software company Emmperative is launching an internet-based software package that it says will allow brands to be brought to market faster and reduce time spent on 'menial' PR. The firm, created as a joint venture between Procter & Gamble and technology firm Magnifi, aims ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

standard packages, such as Microsoft s Word, should survive Y2K, Nick Hayes managing director of Noiseworks warns: Problems could occur with bespoke PR packages, like results monitoring and contact ...

Logistics force Jungle.com to close press office

-house PRO based in Coleshill. The London PROs were offered a relocation package but declined, Singleton ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

, the challenge for PR practitioners is how to communicate the whole package of benefits to the target ...

BORDER LINES: PARIS - iMediation appoints in UK and Germany

package enables internet merchants to sell their goods through affiliates and resellers. iMediation uses...package enables internet merchants to sell their goods through affiliates and resellers. iMediation uses ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

packages but clear career development opportunities. Some are even looking beyond the IT PR sector ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.