The seven sins of content marketing
22 Feb 2012 | by David Benady
by enticing consumers into co-creation. Some packaged grocery brands have tried to imitate the success ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
Mywardrobe.com shifts editorial focus in favour of sales drive
24 Jan 2012 | by Nicola Clark
packaging and offering next-day delivery options to worldwide destinations. ...
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
06 Oct 2011 | by Nicola Clark
- will the luxury site look to discounting and free delivery? No, insists Moss. 'We offer tailored packaging options ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
packages, writes Mary Cowlett..... Meanwhile, cricket ground Lord's recently launched a 'Twelfthman' package, offering bookers every 12th place ... events such as BMW's 5 Series Gran Turismo car launch, recently unveiled a 24-hour venue-hire package ... 's head of events, Neil Ormondroyd. Likewise, Nottingham Racecourse has launched a 'taster' package ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
to the packaging. The second example was the way in which Johnnie Walker Red Label's bottle and packaging were ...
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
shoppers see on the shelf - product packaging, shelf displays and promotions - has an impact ...
Reinventing Marketing: Shifting the balance of retail power
30 Mar 2011 | by Alan Mitchell
packages of information. As soon as a category reaches this tipping point in the relative costs ...
Brands strut their stuff at London Fashion Week
21 Feb 2011 | by Nina Rosandic
with the event through sponsorship packages. At the end of the week, Vodafone and Elle Magazine will sponsor ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
