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ISBA slams doctors for 'abdicating responsibility' in obesity debate

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

- flavours and packaging. Seasonal flavours help boost the brand, with the latest winter Sour Cream Roasted ... packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Easterbrook quits McDonald's for Pizza Express

of McDonalds Canada and Latin America. He will oversee McDonald s procurement of food, packaging ...

McDonald's turns to experiential marketing for wraps roll-out

The fast-food chain is debuting a range of four wraps: sweet chilli crispy chicken; grilled chicken salad; spicy vegetable; crispy chicken and bacon. Priced 1.99, they are packaged in a way that enables consumers to eat them on the move. To highlight this, the brand will target consumers ...

McDonald's to sell certified sustainable fish

. The MSC logo will appear on McDonald's packaging for products including the filet-o-fish from October ...

Little Chef builds on Heston Blumenthal revamp with new branding

, menus, and the packaging for Little Chef s new Good to Go range. Tracey Mulligan, managing director ...

McDonald's to put calorie-count on menus

information on its packaging and trayliners, which will be updated to match the calorie information on its ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

OFT threatens fines for 'misleading' pricing

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

Helen Edwards on Branding: The contrast ratio

packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.