Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
, premium cider helped by stylish, quirky packaging and advertising. Frosty Jack s . Aston ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
