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Think BR: Are you managing what you measure or measuring what you manage?

-spec, high-end product fell down purely because their packaging was not sexy enough - something ...

Double Standards - 'Media agencies need to be comms specialists'

as ever; media is still only a small part of their day job. Agencies now have to package and sell ...

Sector Analysis: Mobile

what it could do for the package holiday market." ...

Consuming the digital Olympics

the agenda remains to be seen. How much will they continue to value curated broadcast highlights packages ...

Scout Media hires former Radio Times ad director

Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...

BBC retains Premier League highlights package

League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... , if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial ...

The changing face of music tie-ups

acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...

Think BR: Making the most of Euro 2012 sponsorship

of the package, although proximity to the action really helps. Let s look forward to seeing some innovative ...

Media360: The Week's commercial leader talks about adapting to the iPad

, including plans to experiment with packaging its ad solutions differently. He also warns about the high ...

Sands and Standard eye glory in Olympics year

's commercial department include an innovative "e-auction" that contained a number of Olympics packages. However ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.