Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
as ever; media is still only a small part of their day job. Agencies now have to package and sell ...
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-spec, high-end product fell down purely because their packaging was not sexy enough - something ...
as ever; media is still only a small part of their day job. Agencies now have to package and sell ...
what it could do for the package holiday market." ...
the agenda remains to be seen. How much will they continue to value curated broadcast highlights packages ...
Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... , if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial ...
acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...
of the package, although proximity to the action really helps. Let s look forward to seeing some innovative ...
, including plans to experiment with packaging its ad solutions differently. He also warns about the high ...
's commercial department include an innovative "e-auction" that contained a number of Olympics packages. However ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.