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Think BR: Are you managing what you measure or measuring what you manage?

-spec, high-end product fell down purely because their packaging was not sexy enough - something ...

Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows ... packaging features "bold" colours and images to clearly differentiate the various cuisines, including ...

John Lewis partners Kuoni for first 'shop within a shop'

believe this will be a long-term and successful partnership." Kuoni offers luxury holiday packages ...

Store brands gain ground on national brands

to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ... products. Over half (55%) are impressed by the attractiveness of packaging. Our data indicates ... that consumer perceptions towards store brand quality, innovativeness, uniqueness and packaging have improved ...

Industry view: Does M&S's new value food range hit the spot?

of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ... with its stronger packaging and compelling pricing and the announcement by Waitrose that their shoppers ... to for the basics and they won t. The squeezed middle don t want to be embarrassed by naff value packaging they want ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...

Tesco mimics Waitrose with Everyday Value range push

is focused around three specific areas quality, healthier options and improved packaging. The revamped ...

Facebook's Everson urges marketers to 'make a bet on us'

by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Costa strikes partnership with Kraft

The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

deliveries? Like wine. It s heavy, expensive and comes in breakable packaging. It seems the assumption ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.