Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
. Marketing, packaging and buying experience were carefully considered. Handsets were sold without ...
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Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
Nick join us. Edell will oversee digital work in sectors including consumer packaged goods, energy ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
various behavioural algorithms before packaging it and pushing it out to buyers. But with so much ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...
Facebook confirms purchase of technology patents from IBM
23 Mar 2012 | by Sarah Shearman
Facebook has purchased a package of patents from IBM, in a bid to bolster its defences...A Facebook spokeswoman confirmed the purchase of the patent package, but would not disclose further details, or the details of the sum. Several reports claim Facebook bought 750 patents, covering various technologies such as software and networking, which will significantly boost its portfolio, which ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
spend, compared with 5.5% the previous year. "The availability of cheaper data packages and the rapid ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
. Working with technology firm Blippar, Cadbury recently used augmented reality technology on its packaging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
