EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
tariff, Blue +Price Promise, which provides electricity backed by nuclear power. Cameron Hughes, head ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Christmas 2011 s 'The Long Wait', whose power has made up for their infrequency. Could this affinity ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards ... the Olympics, then they do music, then they do the World Cup, etcetera, etcetera. "They asked us to power ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Gardeners' World magazine prepares scratch-and-sniff edition
22 May 2012 | by Nick Batten
publisher Magicalia. This already powers a range of special interest sites, including VisorDown ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
to exclusive content and offers, as well as social features. We ve seen firsthand the power of interactive ...
Jagermeister
22 May 2012
authenticity and power. Perhaps Jagermeister is so kitsch it's cool? Among more sophisticated peers ...
Europe instructs Google to offer search dominance remedies
21 May 2012 | by Sarah Shearman
arrangement between Google and partners which use Google to power search on their own websites, because ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
