Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
shooting schedule and locations for the spot were quite ambitious. But the result is powerful and emotional ...
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Pearl and Dean 'doomed planet' by BETC London
31 May 2012
BETC London has created a cinema spot specifically designed to demonstrate the power of picture
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
spenders. "Any brand can use radio," Redican says. "Great radio ads are as powerful as any other medium ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Christmas 2011 s 'The Long Wait', whose power has made up for their infrequency. Could this affinity ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
tariff, Blue +Price Promise, which provides electricity backed by nuclear power. Cameron Hughes, head ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards ... the Olympics, then they do music, then they do the World Cup, etcetera, etcetera. "They asked us to power ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...offensive, suggesting the material condoned and encouraged harmful discriminatory behaviour. Paddy Power ... . An online version of the ad also appared on Paddy Power's Youtube channel and Facebook page. As Paddy Power ... . The ASAI ruled the online ad should also not run again. Paddy Power is no stranger to controversy ...
Paddy Power 'goal-line technology' by Crispin Porter & Bogusky
09 May 2012
Crispin Porter & Bogusky has continued Paddy Power's "we hear you" campaign with a new spot, which
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
