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Consumer PR: Targeting the next generation

02 Jul 2004

ending their relationships with star names altogether, manufacturers could divert the powerful pull ...

EDITORIAL: War propaganda is failing the West

09 Nov 2001

and PR-expert countries on earth? The first indicator of just how aware Al-Qa'ida is of the power ...

economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

03 Aug 2001 | by MARK JOHNSON

and agencies began to leverage the power of the spoken and written word, finally giving PR the credibility ...

GLOBAL RANKINGS 2001: AUSTRALIA - Taking stock of PR. The PR industry Down Under is feeling the pinch, although specialists are finding ways to thrive. Paul McIntyre reports

03 Aug 2001 | by PAUL MCINTYRE

said it was the 'biggest bet on the power of specialisation that the Australian PR market has ever ...

PROFILE: Edward de Bono, ACT Consortium - PR perceptions get a lateral makeover - Edward de Bono on the creative thought process behind the ACT Consortium

23 Feb 2001 | by GIDON FREEMAN

Creativity Triangle is the name they have given to their 'high-powered business solutions' product. De Bono ...

De Bono business consortium adds Bell to ACT team

16 Feb 2001

Shine Communications managing director Rachel Bell is to join a high-powered business solutions...Shine Communications managing director Rachel Bell is to join a high-powered business solutions consortium founded by Edward de Bono, the lateral thinking guru. The Applied Creativity Triangle Consortium (ACT) is fronted by Bell, along with de Bono, Derek Bowden, European CEO, Saatchi & Saatchi ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

19 Jan 2001 | by NICK PURDOM

everything within its powers to get the toys into the shops. The estimated demand for Tracy Island ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

Ball or Jamie Theakston is far more powerful and direct than a 20 second ad on The Bigger Breakfast ... Pokemon characters, each of which has special characteristics and powers. But now it is also a TV ...

Editorial: Making sure the PR price is right

21 Aug 1998 | by ANNIE GURTON

The announcement of WPP s half year results earlier this week provided a powerful vindication...The announcement of WPP s half year results earlier this week provided a powerful vindication, not only of the group s decision to diversify beyond its core above-the-line business, but also of the general trend towards PR acquisitions in the advertising industry. WPP s public relations ...

Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

29 May 1998 | by KIERAN MOORE

at the right time to build and support the brand. The power of brand equity is well demonstrated by its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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