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Conde Nast offers advertisers tablet metrics

understanding with ambition to survey "print power", to gain a 360-degree insight into audience engagement ...

Google's Schmidt says he 'disagrees' with EU competition concerns

, it is concerned about the exclusive arrangement between Google and partners which use Google to power search ... platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

Two decades of tuning in to commercial radio

spenders. "Any brand can use radio," Redican says. "Great radio ads are as powerful as any other medium ...

My Media World: Freddie Ossberg

that was optimised for online, not necessarily in media. The power of the internet is just incredible you can ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

Christmas 2011 s 'The Long Wait', whose power has made up for their infrequency. Could this affinity ...

Old El Paso readies Jubilee-themed campaign

produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...

Media360: Spotify preaches the gospel of music

The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards ... the Olympics, then they do music, then they do the World Cup, etcetera, etcetera. "They asked us to power ...

Gardeners' World magazine prepares scratch-and-sniff edition

publisher Magicalia. This already powers a range of special interest sites, including VisorDown ...

Europe instructs Google to offer search dominance remedies

arrangement between Google and partners which use Google to power search on their own websites, because ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.