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DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

idea came about when retained PR agency The Wright Partnership was promoting Power Rangers. Journalists ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call

Telemarketing is one of the fastest - if not the fastest - growing sectors in the marcomms mix. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than 40 per cent in 1997.

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

Flower Power programme in conjunction with a wild plant conservation charity. This involves opening ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

traditionally been paper-based. But, as computer power increases and new media appear, electronic publishing ... they may not be able to read them.A CD-ROM gives you the power to collect many hundreds of megabytes ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

to solar-powered fan hats STAFF INCENTIVES: What s good for the morale of the staff can t help but do...to solar-powered fan hats STAFF INCENTIVES: What s good for the morale of the staff can t help but do ... is for Quirky And that s just one of the words for Coprom s solar-powered fan hat. Yes, you look really ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.