The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
of people who were previously fragmented and complacent. And, thanks to the power of social media and online ...
Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
this approach is much more likely to produce a powerful connection than trying to create something people might ...
EDF agrees £3.5m customer payback for breaking sales rules
09 Mar 2012 | by Matthew Chapman
and Southern Energy, nPower and Scottish Power. Follow Matthew Chapman at @mattchapmanUK ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
is possible only because we invested in a partnership combining the Clarins group, a single, powerful yet ...
The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
the beginning. The use of social channels is also still in its infancy for CRM. The power of personal ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
and strategic planning capabilities as well as their buying fire power. In theory, planners will always point ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
th birthday in May, served to underline the staying power of a strong brand. Coca-Cola remains one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
