31 May 2012
BETC London has created a cinema spot specifically designed to demonstrate the power of picture
31 May 2012
| by Katherine Levy
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M....
The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house.
As part of the appointment, Paddy Power plans to work with Omnicom Media Group ...
in October last year after a pitch against Mother and CHI Partners.
Paddy Power launched a new ad in its ...
31 May 2012
However, when I asked a group of 400 young women in the industry a fortnight ago to find their superpower, some said they didn't have one. Of course, each of them does have a special power, something ...
power, actually is. Whatever the thing we do that no-one else can do as well as we do it, we can call ...
31 May 2012
What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint by comparison, like lottery winners on a housing estate, Murphy et al will have to accept that the drinks ...
30 May 2012
| by Daniel Farey-Jones
at the most powerful end". Total Media s campaign for Hotwire.com won best use of TV for response ...
30 May 2012
| by Arif Durrani and Ben Hall
for Paddy Power.
Similarly in 2009, the top three most complained about all had more than 700 ...
2. Auction World (2004) 1,360 complaints / Not upheld
3. Paddy Power 'blind wanderers ...
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
24 May 2012
| by Jeremy Lee
was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
24 May 2012
But, no, these are four of the most powerful women on the UK advertising scene. They are Abbott Mead Vickers BBDO's Farah Ramzan Golant, Campaign's Claire Beale, Karmarama's Nicola Mendelsohn and Engine's Debbie Klein, on their way to the Asian Women of Achievement Awards last week. ...
24 May 2012
| by Jeremy Bullmore
powerful, very, very distinctive brand personality. People have got to believe in it. If they believe in it ...