Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
at the most powerful end". Total Media s campaign for Hotwire.com won best use of TV for response ...
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Pearl and Dean 'doomed planet' by BETC London
31 May 2012
BETC London has created a cinema spot specifically designed to demonstrate the power of picture
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
for Paddy Power. Similarly in 2009, the top three most complained about all had more than 700 ... 2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
shooting schedule and locations for the spot were quite ambitious. But the result is powerful and emotional ...
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
Where are the Jubilee commercials?
24 May 2012
for the Queen. "Having said that, the royals still have a lot of pulling power and the Jubilee does provide ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
tariff, Blue +Price Promise, which provides electricity backed by nuclear power. Cameron Hughes, head ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...
Do agencies require a creative code?
17 May 2012
Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
s 'power brands'. The overhaul followed the announcement from Premier Foods' chief executive Martin ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
