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M2M lands Paddy Power media task

Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M.... The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house. As part of the appointment, Paddy Power plans to work with Omnicom Media Group ... in October last year after a pitch against Mother and CHI Partners. Paddy Power launched a new ad in its ...

BetVictor appoints VCCP for creative

was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...

James Murray resigns from Fleishman-Hillard

, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...

VCCP wins Laithwaites advertising account

-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

Paddy Power seeks agency help to stage more stunts

Bookmaker Paddy Power is looking to maintain its reputation for controversial stunts by issuing...development on a project-by-project basis. Paddy Power is well known for its controversial PR activities ... the Cheltenham Festival. Paddy Power continued to court controversy last month when it released a YouTube ... , leading Paddy Power to label the website as the 'fun police'. An agency source that received one ...

Centrica plots overhaul of British Gas' comms

, wind or hydro-power developments. The news follows a recent internal restructure in the Centrica ...

Agency sought to embed Climate Week as a 'cultural moment'

powerful and successful campaign to its portfolio and has a range of experience to draw from. Climate ...

PRCA reveals public affairs group leadership amid Queen's Speech 'disappointment'

objectives, and any further delays will mean large parts of the industry, especially powerful in ...

The Guardian reviews direct marketing account

acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...

Lexis acquires Paratus Communications

us to continue to deliver award-winning campaigns today while exploring the future power of third ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.