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Think BR: Are you managing what you measure or measuring what you manage?

. It s important to note that those aspects which have the power to delight are often different from those which have the power to dismay, and analysis should distinguish between these differentiators and hygiene ...

Phones4U horror spot tops 2011's most complained about ads

for Paddy Power. Similarly in 2009, the top three most complained about all had more than 700 ... 2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...

Consumers and their mobile devices

When we look at inventions that have changed the world we live in, the smartphone has to be up there, alongside the internet. Combine the two, and you have a very powerful union indeed. Smartphone ... harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ...

Think BR: Brands and the pleasure principle

means that the balance of power is now almost completely in their favour. Show me a dirty toilet rim ...

Smart DRTV: harnessing a potent mix of mass market reach and data

The combination of TV's reach and online data is a powerful proposition but there are some barriers...there is no silver bullet in exploiting the undoubted power smart DRTV represents. While many traditional DRTV ...

Adwatch (May 2) Top 20 recall: Audi

daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ...

Ditching flu awareness ads contributed to more deaths, paper claims

came to power in May 2010, scrapping the 1.5 million flu campaign for winter that year among several ...

Brand barometer: NSPCC viral campaign reviewed

Good use of existing 'meme'...delivers a serious and powerful message 8 / 10 More brands are turning to memes and trends to help deliver their message online. In the past few ... by Inferno, it uses the $#*! Girls Say meme to deliver a far more serious and powerful message. The spot ...

School Reports 2012: Work Club

Score: 7 Agency fact file: Work Club Type of agency Digital creative Company ownership Independent Key personnel Martin Brooks chief executive Paddy Griffith strategy partner Andy Sandoz creative partner Ben Mooge ...

School Reports 2012: UM London

year. UM's 'challenger' ethos and powerful Curiosity brand positioning have enabled us to deliver ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.