Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M.... The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house. As part of the appointment, Paddy Power plans to work with Omnicom Media Group ... in October last year after a pitch against Mother and CHI Partners. Paddy Power launched a new ad in its ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...of this years list. There were a total of 27 women in this year s Power 100 a slight decline on 2011 when ... in the list. To see the full list of women in the Power 100 2012 click here . ...
Paddy Power seeks agency help to stage more stunts
17 May 2012 | by Sara Luker
Bookmaker Paddy Power is looking to maintain its reputation for controversial stunts by issuing...development on a project-by-project basis. Paddy Power is well known for its controversial PR activities ... the Cheltenham Festival. Paddy Power continued to court controversy last month when it released a YouTube ... , leading Paddy Power to label the website as the 'fun police'. An agency source that received one ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...offensive, suggesting the material condoned and encouraged harmful discriminatory behaviour. Paddy Power ... . An online version of the ad also appared on Paddy Power's Youtube channel and Facebook page. As Paddy Power ... . The ASAI ruled the online ad should also not run again. Paddy Power is no stranger to controversy ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
Paddy Power 'goal-line technology' by Crispin Porter & Bogusky
09 May 2012
Crispin Porter & Bogusky has continued Paddy Power's "we hear you" campaign with a new spot, which
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
phone users have the power of communication in their hands and are increasingly likely to speak about ...
Paddy Power courts controversy from YouTube 'fun police'
08 May 2012 | by Matthew Chapman
Paddy Power is continuing to court controversy with its marketing activity with a YouTube ad...this year, Paddy Power's "ladies day" spot , which starred members of the transgender community ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
