Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
are offering 10 back for the first 10 they spend. The system is powered by American Express Smart Offer ...
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Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
and chief executive, said at the time: "Umbro is a brand with a powerful heritage and deep experience ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ... flow of the game. The NBA is an incredibly skilful and powerful game, like football. The NBA provides ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... ) was the rise of retailer power. 'Brand wars' may be mesmerising for brand manufacturers, but if Brand A ... to the retailer. Newly powerful retailers demanded a rethink. 'What's in it for us? What are your brilliant ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
, it is concerned about the exclusive arrangement between Google and partners which use Google to power search ... platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Christmas 2011 s 'The Long Wait', whose power has made up for their infrequency. Could this affinity ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
tariff, Blue +Price Promise, which provides electricity backed by nuclear power. Cameron Hughes, head ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Jagermeister
22 May 2012
authenticity and power. Perhaps Jagermeister is so kitsch it's cool? Among more sophisticated peers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
