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Tune Group to sponsor Premier League refs

powerful global branding tool for us in enhancing our brand awareness, not only facilitating our regional ...

iCrossing founder integrates SEO and social media for PR platform

, we discovered the strategic advantages and power of merging social media distribution with search ...

Future TV: Telly's vision

Laser-powered contact lenses might sound far-fetched, but with many TVs already connected ... goggles and laser-powered contact lenses controlled by thought or voice will feed programmes directly ... than video goggles and laser-powered contact lenses is that the TV set will remain, but that its brain ...

Masterclass: Personalised ads

-out of the Google service. "The power of the technology is that you can give different messages to different ...

Special Report: Affiliate Marketing - Battle of the brands

the power to educate customers and aid the buying process. The biggest challenge when using the medium ...

Reinventing marketing: Behavioural economics will shake marketing to the core

are doing. Let's look at just a few BE findings that open up this can of worms. The power of familiarity ... are the status quo someone is desperately trying to disrupt you. The power of heuristics In the real world ... of the product per se or the power or persuasive content of its marketing, but to the strange ways in which human ...

Women on top

are a key demographic for advertisers, not only because of their own spending power, but because ...

Andrew Walmsley on Digital: Make your affiliations pay

, this focus is what makes affiliate marketing such a powerful tool. Yet without appropriate rules ...

Andrew Walmsley on Digital: Media agency meltdown

. Agency deals were honed and sharpened, and the market shifted around to accommodate their power ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

the consumer has more power than ever. One need only look at the damage done to Nestle by its failure to listen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.