MediaCom expands presence in Middle East
28 Jun 2010 | by Mark Banham
the power of MediaCom globally to offer clients differentiating media solutions that help build their brands ...
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Starcom appoints Benoit to head Procter & Gamble account
07 Mar 2011 | by Mark Banham
and powerful combination of deep expertise in these areas along with extensive time working on global FMCG ...
NRS March 2010: Grazia and New among few magazines to increase readership
31 May 2010 | by Mark Banham
Power, which fell 25% from 673,000 readers to 503,000. ...
Enders predicts 10% uplift in TV advertising revenues
14 Apr 2010 | by John Reynolds
The leap in TV advertising revenues, according to Enders Analysis, will be fuelled by the World Cup in June this year. Enders' forecast adds weight to earlier predictions from the media industry and individual broadcasters. Earlier this week Magna, which pools the media-buying power of Universal McCann ...
Do the BBC's local media proposals go far enough?
06 May 2009 | by Media Week
and the power of engaging local groups of consumers who pass on information to their peers. Local media has ...
Paddy Power gamble pays off
14 Apr 2009 | by Richard Wood
. Following Ladbrokes' successful campaign, fellow bookmaker Paddy Power has followed suit. Paddy Power has ... . In this way, Paddy Power's latest campaign, which ran from 27 February to 14 March, broke new ground ... score for Paddy Power relative to a basket of competitor brands - labelled Bookmakers' Benchmark - which ...
Times have changed, but we still need more female icons
09 Apr 2009 | by Sue Unerman
for suggestions of powerful female icons to be used in media or training presentations. This request is fairly ...
This Is What I Do: James Power, Forrest Media
07 Apr 2009 | by Staff
James Power is sales director at Forrest Media
Insider's Guide: Wired
01 Apr 2009 | by Staff
ruled the world ... Everyone would have superhuman powers, just like in Heroes. ...
Credit Insurance: Risky business
25 Mar 2009 | by Kunal Dutta
happened with little notice, cutting the buying power of clients and forcing media agencies to absorb ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
