Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
to exclusive content and offers, as well as social features. We ve seen firsthand the power of interactive ...
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Gardeners' World magazine prepares scratch-and-sniff edition
22 May 2012 | by Nick Batten
publisher Magicalia. This already powers a range of special interest sites, including VisorDown ...
Jagermeister
22 May 2012
authenticity and power. Perhaps Jagermeister is so kitsch it's cool? Among more sophisticated peers ...
Europe instructs Google to offer search dominance remedies
21 May 2012 | by Sarah Shearman
arrangement between Google and partners which use Google to power search on their own websites, because ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
means that the balance of power is now almost completely in their favour. Show me a dirty toilet rim ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you...over by finance." Sutherland said: "There is too much power in what you call left-brain business ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything ...
Facebook valued at $104bn
18 May 2012 | by Sarah Shearman
owns 25% of the company, will hold just under 56% of the voting power. The lead-up to the IPO has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
