Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
. It simply reflects the shift in global economic power away from the West. This deal is more ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... ) was the rise of retailer power. 'Brand wars' may be mesmerising for brand manufacturers, but if Brand A ... to the retailer. Newly powerful retailers demanded a rethink. 'What's in it for us? What are your brilliant ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
Brand Republic's recent Social Brands event explored how communicators can harness the power
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
), embrace the power of the big idea (by Gatorade) and view the brand as part of the bigger business picture ...
My YouTube ad of the week: Andy Nairn, Dare
16 Sep 2011
s chief executive and an enthusiastic employee: so far, so 80s. What makes this so powerful is the extreme ...
Adstream acquires Little Black Book
26 Aug 2011 | by Daniel Farey-Jones
and internationally." Cooper said: "Adstream are recognised not only by their powerful technology, but also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
