City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
Retailers have been warned that 'testosterone-powered PR will not work' as many chains now face
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impact on buying power will become stronger. Research this week from Business in the Community backed ...
Retailers have been warned that 'testosterone-powered PR will not work' as many chains now face
Despite its obvious unwillingness to curb the power of the supermarkets, the OFT looks likely to buckle under the pressure of MPs and lobbyists and order a fairly radical review of the major supermarkets - and in particular Tesco. Policies up for scrutiny are likely to include below-cost pricing ...
of media,' says Fry, now director of corporate communications at Scottish Power. Moving from Argos ...
US power tool firm Roto Zip has hired Newcastle-based Bradley O'Mahoney Public Relations to launch
that the campaign is 'having an effect'. Anyone who has doubts about the power of NGOs should look no further ...
formerly been IR head at National Power. Sainsbury's three-year recovery programme aims to modernise ...
with the brand across Europe. Black & Decker marketing analyst for consumer power tools Katie Rogers ...
and pricing power of the supermarket chains. Highlighting the customer service and advice offered by local ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.