25 May 2012
| by John Reynolds
, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
flow of the game. The NBA is an incredibly skilful and powerful game, like football. The NBA provides ...
24 May 2012
| by Sarah Shearman
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see.
Music and brands: Old school vs new wave
Case Study: Smirnoff ...
18 May 2012
| by Jo Boyd
powerful reminder of the importance for brands to build and retain consumers trust.
It s a deeply ...
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Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...
17 May 2012
. It simply reflects the shift in global economic power away from the West.
This deal is more ...
17 May 2012
| by Suzy Bashford
powerful way to recruit at senior levels is still through networking and search firms. About 75% of my interim work has come from networking and LinkedIn is a powerful addition to that.'
There are still ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ...
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu ...
Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.
To open ...
09 May 2012
| by Helen Edwards, PPA, Business columnist of the year
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Third, HR and marketing are really one force. Samsung's ambition to be a global power-brand was realised ...
02 May 2012
| by Alec Mattinson
and powerful global communications at a product and brand level . ...
26 Apr 2012
| by David Benady
have to have a strong stomach when you put your ad out,' he adds.
Power of protest
Another brand ...