Opinion: Apple has underestimated online outrage
21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com
, and his understanding of the power of the online community, one can only wonder if he has taken leave ...
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Apple lures Seitz from Bite for European role
22 Jul 2005 | by Tom Williams
related. The iPod craze has already created a powerful brand message, often referred to as the 'halo ...
Media Relations: Software vendor eGain in PR push
18 Jun 2004
'We have a very powerful and referential customer base and the challenge is to leverage these references,' said eGain marketing director Brian Couper. MCC International has held eGain's PR account, worth around £100,000, since it launched in the UK in 1998, but Couper said the company was not getting ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
The most powerful and valuable brand on the planet ... that sells and services everything from jet engines and power turbines, to plastics, TV programmes, medical ... rumours that there may be problems ahead for GE's power systems division, its biggest industrial unit ...
Autonomy work in UK heads from Red to Mantra PR
14 Dec 2001 | by MATT WEINER
makes what it calls 'information infrastructure' technology, which powers e-commerce and online ...
CAMPAIGNS: Product Launch - Xbox console makes glitzy debut in NYC
30 Nov 2001 | by TARA STEVENS
Client: Microsoft PR Team: Edelman PR Campaign: US launch of Xbox Timescale: November Budget: Undisclosed With three times the graphics power of existing consoles, a built-in hard drive, and a plug for high-speed internet access, Microsoft's Xbox claims to be the most powerful ...
INTERNATIONAL: Sun Microsystems picks four after agency review
06 Apr 2001 | by AIMEE GROVE
rivals IBM and Hewlett-Packard. The company is the world's largest provider of UNIX-powered ...
TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up
09 Feb 2001
to go before PR harnesses the power of technology in communications - we're babies at the moment ...
Logistics force Jungle.com to close press office
30 Jun 2000 | by ADAM HILL
from Jungle s Coleshill HQ. Jacqui Power, group account director, consumer, leads a four ... the consumer understanding of Jungle s products and services, said Power. Jungle retains one in ...
INTERNATIONAL: Waggener Edstrom leads booming US hi-tech firms
20 Aug 1999 | by MATTHEW BOYLE
of its nearest rival, while major global powers such as Fleishman-Hillard, Porter Novelli and Shandwick ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
